BIO | Brett Craig

Bio

I write, direct and produce ads. That’s it.

Experience

Now, I will attempt to talk about myself in the 3rd person (which is awkward for both of us).

Brett has nearly 25+ years of experience at top national agencies such as TBWA/Chiat/Day, LA and Deutsch/LA, his work has been recognized by every major international award show. He was named to the Adweek Top 50 movers and shakers list. Brett has extensive experience leading large national and international brands, overseeing the advertising and communications for Taco Bell, Dr Pepper, Sony PlayStation, Call of Duty and Pepsi. He was Chief Creative Officer at Deutsch/LA until 2020. Last year, Brett helped The Daily Wire stand up an in-house creative team in just 6 months, while helping them successfully launch Jeremy’s Razors, What is a Woman?, the DailyWire+ rebrand, as well as announce the addition of Dr. Jordan Peterson. He is the host of a show, “The Big Picture With Brett Craig”. His book entitled, “Collaborate or Die: How Being a Jerk Kills Ideas and Careers”, explores the critical relationship between collaboration and creativity.

Brett just launched the next chapter of his advertising career: Based Creative, a shop built for what many are calling the freedom, or patriot, economy. Brett believes every brand has an authentic voice and story to tell. Yet too many companies are embracing political agendas over big, brand-elevating ideas. It’s time for a shift.

IN THE MEDIA