ICONS (Independent Council on Women’s Sports) needed a powerful and emotional call to stand with them in one of the most important causes imaginable: the protection of women’s sports.
The solution was to combine the powerful words of Jennifer Sey with imagery portraying the absurdity of men playing in women’s sports, while also celebrating the rare courage of former NCAA swimmer, Riley Gaines.
The video has been viewed over a million times – across various social media channels – despite having no media budget.
Brett Craig 